We designed and produced the multimedia content for Luminar X, created specially for the Yandex “NDA Releases” event. Guests journeyed through themed halls—“Portal,” “Hall of Meanings,” and “Aura”—leading to the main hall, “WORLD,” where Yandex’s key products were unveiled.
Hall WORLDS
Each speaker presented their product in a unique world: the Lost World of Search, the Endless Desert of E-commerce, the cosmic world of Neuro, the magical City of Alice’s Souls, and the world as seen through Autonomous Transport.
Guests were greeted by the ‘Welcome World,’ which contained references to five key products in the Yandex ecosystem: Search, Ecom, Neuro, Alice, and Autonomous Transport
To close the event, guests were immersed in an evening version of the Welcome World, reimagined for the afterparty, where they could explore Yandex products in a new light and discover hidden details
Scene Welcome and After party
Scene ECOM
Scene Search
Scene Neuro
Scene Autonomous Transport
Scene Alisa
Hall AURA
Creating the illusion of an infinite space. The hall features columns with LED screens, for which we created content that displayed floating spheres. These spheres filled the columns and transformed the entire ambiance of the hall with dynamic color changes. There were four scenes in total, each representing different spheres and symbolic elements connected to the company's identity.
Hall Portal
The portal with an LED screen opened the event with abstract lines and waves, which seamlessly transitioned into an underwater world. The video reflected the company's philosophy, showcasing its products. The final touch included arches and transparent fabrics with smooth transitions, enhancing the immersive effect and leaving a lasting first impression.
Hall Meanings
The "Meanings" Hall is a corridor featuring LED panels with constantly changing phrases and thoughts related to the company's ideology. This space was designed to immerse visitors in reflections and concepts that endlessly revolve around the brand's meanings. The dynamic text on the screens creates the effect of a continuous flow of ideas.
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